Sub-brand Miu Miu negative growth Prada how to live five hundred years?

Miu Miu is a secondary line of Prada, a famous Italian brand. Some people have described Prada's Italian style as refined, and I think it can be called "rule of law."

How does Prada live for another five hundred years? - behind the negative growth of sub-brand Miu Miu, named after a hundred-year-old Prada women's head

According to MSN Chinese website, a few days ago, Prada, the world's top luxury brand, released its own performance report for the third quarter of last year. Among them, three brands showed negative growth, namely MiuMiu, Churchs and CarShoe.

Prada's Car Shoe is one of the most classic brands in Italian shoes and accessories. It is known for its classic moccasins made of tiny rubber blocks.

After the acquisition of Church's by Prada Group, the brand is still synonymous with the British style with its classic brogues and dress shoes.

The negative growth of these two brands is not news, and the real news is the negative growth of Miu Miu. You know, Miu Miu is the nickname of the third-generation descendant of Prada, Miss Miuccia Prada.

It is believed that most fashion fans know that Prada is a family business founded by Mario Prada and is famous for producing handbags in Europe. However, not all fashion fans know the origin of Miu Miu's history.

Miu Miu is a secondary line of Prada, a famous Italian brand. Some people have described Prada's Italian style as refined, and I think it can be called "rule of law."

Unlike this secure style, the birth of Miu Miu is considered to be in the Sven's framework, painted a color or two, making the Italian fashion show a lovely side. It may be understood as one of the beautiful brows.

Miuccia prada seems to personally put the most positive and fun designs on top of miu miu, realizing the reality of a big woman dreaming to return to the little girl.

Baidu Encyclopedia information shows that Miss Miuccia, born in 1950, has revealed her smartness, fashion sense and design talent when she was 20 years old. She also got a doctorate in political science when she was 20 years old.

In 1979, she officially took over Prada. In order to save the sinking family business, Miuccia expanded the handbag line and dipped in tote bags and backpacks. Miuccia used her black nylon waterproof cloth “Pocone” to produce various types of bags and nailed an inverted triangle Prada. This kind of Prada black nylon bag became the favorite of people in the 80s.

In 1985, Miuccia pioneered the first Prada Ready-to-wear and women's footwear collection. In this way, Miuccia saved the family business towards dusk.

From the 1980s to the 1990s, PRADA's products have been more and more widely welcomed, and sales have also achieved encouraging results. During this period, footwear products and men's and women's apparel gradually developed into pillar products with the same importance as leather goods. PRADA released a miu miu series targeting younger customers in 1993, targeting younger customers. . In terms of style, young people escaped the main line. This not only opened up a new horizon for Prada's brand style, but also opened up money for Prada. Miu Miu made Prada make a lot of money.

Miu Miu uses lightweight fabrics, such as cotton yarn, silk, and so on. The lines are streamlined, the style is simple, and less decorative details are required. As a whole, people can experience Prada's simple style.

Miu Miu's style is youthful, Earthy tone is often used, and Prada's black is rarely used. It is adorned with a cute pattern, and it wipes out a bit of Prada's mature charm. It's a childish innocence. Women offer cute and wearable clothes.

In 1913, Prada founded the first boutique in the city center of Milan, Italy, and founder Mario Prada designed the fashionable and high-quality handbags, suitcases, leather accessories and cosmetic cases and other products. Has been favored and sought after from the royal family and high society.

After 100 years, Prada's growth began to slow down.

Prada Performance for the third quarter ended October 2013, revenue increased 10.1% year-on-year to 2.576 billion Euros, a slowdown from 11.7% in the first half; EBITDA was 551 million The euro, which grew 12.8%, slowed significantly from the 17.4% increase in the first half of the fiscal year.

Prada's 2013 fiscal year consolidated performance report shows that the group’s total net profit for the year ended January 31, 2014 was 625.7 million euros, which is less than the 673.6 million euros expected by analysts of Reuters, which is constrained by the strength of the euro and the demand in Europe and Asia. Weakened and tax burdens increased. Net profit increased by only 0.3% year-on-year, compared with 44.9% in fiscal 2012.

Prada pointed out that sales in China had previously accounted for a quarter of the Group's total sales, but the Group’s sales in China fell as much as its competitors. However, Prada Group CEO Patrizio Bertelli stated that the demand for Chinese tourists overseas remains strong.

Prior to this, Prada tried to drive the Group's business growth through Miu Miu, but it has not yet entered the revenue phase. For example, at the end of October 2013, Miu Miu and Coty Inc signed an agreement to produce perfumes for the Miu Miu brand, which will be officially launched in 2015 and will be sold by Puig Beauty & Fashion Group.

However, on the whole, it is hard to stop. According to a report by Beijing Commercial Daily, since the successful listing of Prada on the Hong Kong Stock Exchange in June 2011, Prada has remained profitable for three years. However, the increase in net profit has been shrinking. In 2011, it was 72.2%, and by the end of last year it had been reduced to 44.9%.

The main thing is that Prada Group still decided to sue the company on Miu Miu. Patrizio Bertelli, CEO of the group, revealed that the group will increase its advertising budget for its Miu-Miu brand. Although the brand's sales fell by 2% in the third quarter, Prada's sales increased by 10%. Luca Solca, an analyst at BNP Paribas, believes that "the development of the Miu Miu brand will play a key role in accelerating the Group's future growth."

There is a lyric for the Kangxi Dynasty's ending song: I really want to live another five hundred years. One hundred years old Prada how to continue the foundation for the next hundred years is a major proposition in front of this luxury giant. For many Prada's loyal users and many luxury lovers, hope this is an angel will not be old story.

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